Electrolux x Romance Was Born Pop-Up
Do you feel like you always have nothing to wear yet a closet full of clothes? Then this is the pop-up for you!
Every year, millions of tonnes of clothes in good condition are thrown away completely unnecessarily - less than 1% are recycled into new garments and 73% are burned or end up in landfill*.
So, Electrolux has teamed up with renowned fashion designers, Romance Was Born, to bring you an exclusive event like no other.
Offering a unique tailoring and refresh experience, you will have the opportunity to bring along a garment from your wardrobe that needs a little love, sit down for a design consult with Romance Was Born (snacks included) and we’ll breathe new life into your item.
Why? Electrolux is on a mission to inspire you to break the pattern of clothing waste, giving you the tools to take better care of your clothes. After all, the most sustainable clothes are the ones you already have.
Break The Pattern Pop-Up - 205 Oxford St, Darlinghurst NSW 2010
Wednesday 21 September - Friday 23 September
• Wednesday - 10am - 6pm
• Thursday - 11am - 7pm
• Friday - 10am - 4pm
Register for a time slot and find out more information about the event:
This activation is part of a global campaign undertaken by Electrolux to inspire consumers to break the pattern and take better care of their clothes. Globally, Electrolux has collaborated with Swedish fashion designer duo, Rave Review to create a unique collection made from discarded clothing from the world’s second-largest garment graveyard - The Atacama Desert.
*Ellen MacArthur Foundation